Beyond sofas, into beds: applying behavioural science to optimise the shopper experience in dfs stores
How we used eye-tracking, in-store observation and interviews to leverage a behavioural science centered strategy for shaping the instore experience for bedding.
The insights supported not only the property store refit programme but also our Retail colleagues in store – putting examples of Behavioural science in the Visual Merchandising guide for store colleagues as well as feeding into the Walk The Store checklist for Regional Managers.
Caroline Herring, Senior Insights Manager
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