Applied Neuroscience techniques
Full range of qualitative and quant methodologies that can be adapted
Consultancy & Support
Providing longer term support to apply the thinking and solution creation over time.
As part of Human Understanding Academy we run training and stakeholder workshops to embed the science and how to apply it or run specific workshops around key problems
Analysis of comms
Analysis of bespoke comms testing research. Analysis of customer data for campaign reporting, test & learn, and driving ROI
Using a mix of eye tracking, facial coding and GSR (Galvanic Skin Response) technology to capture what the human brain is absorbing
Moment by moment direct brain measurement of long term emotional relevance, best in class comms measurement.
The Unconscious Reactions in the Brain
We use advanced techniques such as EEG, and fMRI to get real time human reactions to stimulus. Unlocking what humans simply can’t articulate through traditional research alone.
Capturing Implicit Strength
Our Reaction Time Testing approach captures strength of conviction to identify what people really think of brands, category drivers and marcomms.
Using neuroscience to get to the heart of the places that make us
Our award winning study used fMRI to look deep inside the brain to understand why places are so important to people – putting neuroscience at the very heart of the brand story.
The National Trust know that we all have emotional connections to special places. But they wanted to understand why places mean so much. Using neuroscience blended with Qual and Behavioural Science we got to the very heart of this connection.
It’s been a pleasure working with Walnut this year. Not only are they experts in neuroscience and behavioural research, but their passion and dedication for human understanding continually shines through. For every project, Walnut take time to understand our strategic goals and deliver results that help us pinpoint what we’re doing right and, most importantly, where we can improve. They are an incredibly proactive and amiable team, always going the extra mile to answer our questions and add value.
Kirstin Lloyd, Customer Brand Engagement Manager, LV= General Insurance
Sign up for the latest treats straight to your inbox