OPTIMISING TV ADS WITH EMOTIONAL MEASUREMENT
Working in strategic partnership with Lidl and TBWA we used neuroscience to optimise their TV campaigns. In doing so we ensured insights from neuroscience were actionable and worked through into revised edits as well as wider learnings pulled through into future campaigns
Walnut made recommendations for optimising an ad based on adNEURO. We made them. Subsequent ads performed better! That’s as perfect a result as can be hoped for!
JUSTIN CLOUDER, STRATEGY DIRECTOR
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