Using AGILE PACK to help relaunch liquid electricals air fresheners in the EU
Using our Agile PACKMASTER tool, in one week our expertise guided a new Air Wick pack design. to cue a more authentic fragrance experience, new graphics were developed to incorporate bold imagery in a more natural setting.
Our cooperation with Walnut always brings actionable consumer insight into Air Wick pack design strategy. We put key innovation into hands of trusted experts, that I have confidence in the quality of recommendations and solid data output.
Anna Kepka Oliveira, Global I&A Director, Air Wick
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