Our moods, mental and physical states makes a big difference to what we think about brands and out actions. We’ve been tracking the nation since 2018 on a number of key issues to determine what we think and feel impacts on our behaviours.

Robust trended data on how the nation is feeling about their own lives

This includes their perceptions of life in general, physical and mental health, current financial situation, work prospects, personal and family life and contribution to society.

A wider view on how the nation is feeling about the country in general on a wide range of issues

This includes the economic well-being of the UK, general mood of the UK, certainty around the UK’s future, the country’s safety and security, approach to immigration, health and wellbeing and the country’s approach to mental health.



Our Understanding the Nation is used to help frame and understand a variety of issues. Click here to see some recent webinars


Our research and analytics toolkits combine the latest approaches to capture what humans can not easily articulate.


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Fancy a chat? We would love to talk you through exactly how we do it at Walnut.