The use of humour in advertising is an effective strategy to help brands connect with their audiences, as it involves complex physiological and psychological processes that enhance memory, attention, and social bonding.

At Walnut, we see developing new packaging for a brand to be akin to embarking on a long haul journey with multiple pitstops.

One year on from the Financial Conduct Authority’s rules on Consumer Duty went into effect. What have we learnt from helping our clients deliver on fulfilling Consumer Duty?