Brainy Bar 2024 – The Science of emotion

Uncategorised

27th January 2023

Kerryn Lloyd

Can Soup be as Comforting as a Hug?

Can Soup be as Comforting as a Hug?

We partnered with Heinz and Wonderland comms to find out if Heinz Cream of Tomato soup is as comforting as a Hug…with a little help from celebrity Sam Thompson.WE CRAVE COMFORTWhen we feel stressed, have a bad day or things are not quite going to plan people reach out...

The Retail Media Revolution

The Retail Media Revolution

Retail media has been a passion of mine for quite a while. In particular exploring shoppers’ perspectives and the impact on their behaviour. So much of the current conversation leaves out one of the most important stakeholders in the retail media debate – shoppers!...

The Retail Media Revolution

The Retail Media Revolution

The Retail Media Revolution: How Shoppers React in a World of Endless MessagesRetail media is booming, and it’s got the entire industry talking. As spending in this space soars—poised to even overtake linear TV in the near future—retailers and brands alike are seizing...

Empathy in Action

Empathy in Action

This past weekend marked the birthday of Mary Seacole, a black trailblazer whose resilience and compassion for others remind us of the power of empathy. Mary cared for the sick and wounded in several countries including Britain, Crimea and the Caribbean, fighting...

Wow Factor

Wow Factor

Over the last couple of weeks here at Walnut we’ve been talking a lot about how human empathy - enhanced by science - is a route to delivering ‘aha’-type insights to clients.In my post last week, I spoke about how empathising with people enables us to connect with the...

Understanding the Nation

Understanding the Nation

Walnut have been tuning into the mood of the nation since Labour’s landslide victory in the UK general election this summer. With the autumn budget dropping tomorrow, how does the public feel about Keir Starmer’s party? What are the nation’s key priorities and concerns as we move into the winter months?

The Empathy Advantage

The Empathy Advantage

We’ve all been in insight debriefs where there is a ‘moment of magic’ or an ‘Aha moment’ – when a specific insight engages and energises the room and enables clarity for decision making. I remember with crystal clarity the moment at a workshop ten years ago when one...

One Year On From Consumer Duty

One Year On From Consumer Duty

One year on from the Financial Conduct Authority’s rules on Consumer Duty went into effect. What have we learnt from helping our clients deliver on fulfilling Consumer Duty?

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