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Relaunching liquid electricals air fresheners in the EU.

Case Studies

16th November 2023

Walnut Unlimited

Relaunching liquid electricals air fresheners in the EU.

With a desire for the packaging to cue a more authentic fragrance experience, new graphics were developed to incorporate bold imagery in a more natural setting.

In parallel as the push for sustainability continues, a new structure was being developed that would see 100% of the plastic removed from the pack.

The Air Wick team turned to Walnut to seek reassurance that the planned changes would resonate with people and perform strongly at shelf.

Using our Agile PACKMASTER tool one week later the team were learning that their new route was significantly stronger at landing key messages, dialling up modernity and naturalness, plus capturing the interest of aircare buyers across the category

Our cooperation with Walnut always brings actionable consumer insight into Air Wick pack design strategy. We put key innovation into hands of trusted experts, that I have confidence in the quality of recommendations and solid data output.

Anna Kepka Oliveira  I  Global I&A Director Air Wick

Written by Walnut Unlimited Email Walnut Unlimited

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