Blending our sciences to advise on the perfect marinade
16th November 2023
Walnut Unlimited
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Blending our sciences to advise on the perfect marinade
We combined Behavioural Science, neuroscience and Sensory analysis to craft a study where respondents could eat each of the options we prepared for them in as natural a way as possible.
Behavioural Science put them in the right place mentally and asked a clear set of questions in a logical order; True Liking ensured we captured their true gut reaction for each option; Sensory profiling meant we didn’t have to ask our respondents too many diagnostic questions
All in all, this made for a more natural experience for respondents and a very clear set of results for our client developers to work with.
A massive thank you for such a clear and compelling debrief … I know a lot of work has gone into this and it came across brilliantly..
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