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Blending our sciences to advise on the perfect marinade

Case Studies

16th November 2023

Walnut Unlimited

Blending our sciences to advise on the perfect marinade

We combined Behavioural Science, neuroscience and Sensory analysis to craft a study where respondents could eat each of the options we prepared for them in as natural a way as possible.

Behavioural Science put them in the right place mentally and asked a clear set of questions in a logical order; True Liking ensured we captured their true gut reaction for each option; Sensory profiling meant we didn’t have to ask our respondents too many diagnostic questions

All in all, this made for a more natural experience for respondents and a very clear set of results for our client developers to work with.

A massive thank you for such a clear and compelling debrief … I know a lot of work has gone into this and it came across brilliantly..

HEAD OF INSIGHT

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