We love the thrill of the innovation journey, going from the inception of a product or service and working in close partnership, through multiple stages until we have jointly developed a truly outstanding proposition.
Pack and design evaulation
Working in partnership with our Pack team, we have vast experience of exploring how your pack design addresses your intended goals and where necessary, how it can be optimised to meet your goals.
Working closely with our shopper experts, we have decades of experience of exploring the path to purchase of your shoppers, be that full shopper journey mapping or more tactical in-store execution evaluation.
We have a range of qualitative comms testing tools that can help you along your comms development journey, from identifying the optimal strategy to providing optimisation guidance on developed executions.
Early stage proposition exploration
From ethnography to Iterative Co-Creation, we have a range of tools that allow you to explore a new territory, identifying the white space that exists and understand how your brand can best exploit this.
Capturing attitudes and behaviours
Full range of qualitative and quant methodologies that can be adapted
Consultancy & Support
Providing longer term support to apply the thinking and solution creation over time.
Social listening and reviews
Analysing social media or review site data at scale to unlock key trends, category learnings and brand measures
Understanding people around the world to create new global packaging.
We know that around the world, different colours and images have different meaning and impact. Therefore, Cadbury tasked us to find out how they could move Cadbury Dairy Milk’s brand personality into a new territory that would work across the globe, while ensuring this global consistency did not come at the detriment of local nuances.
Everyone was really happy with the outcome. Having one supplier conduct both stages of research was invaluable and the qual and quant teams worked very well together to paint a complete picture. Both teams were involved in the learnings at every stage of the research and it added a huge amount of value to the overall process. We would definitely do this again.
ZOE AITKEN – GLOBAL INSIGHTS MANAGER, MONDELEZ INTERNATIONAL
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