Exploring the world through the eyes of your customers is a great way to ensure that you understand how they feel, what they want, their current frustrations and struggles, which will enable you to develop a proposition that addresses the hopes and dreams of the customer.

Our team of expert and dedicated qualitatve practitioners utilise a combination of innovative and traditional methods to ensure that we address your business and research objectives and are able to provide actionable insights and recommendations.

Understanding people around the world to create new global packaging.

We know that around the world, different colours and images have different meaning and impact. Therefore, Cadbury tasked us to find out how they could move Cadbury Dairy Milk’s brand personality into a new territory that would work across the globe, while ensuring this global consistency did not come at the detriment of local nuances.

Everyone was really happy with the outcome. Having one supplier conduct both stages of research was invaluable and the qual and quant teams worked very well together to paint a complete picture. Both teams were involved in the learnings at every stage of the research and it added a huge amount of value to the overall process. We would definitely do this again.



Our research and analytics toolkits combine the latest approaches to capture what humans cannot easily articulate.


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Fancy a chat? We would love to talk you through exactly how we do it at Walnut.