Product Development is a cyclical process of trial & error, success & failure, frustration & reward. Our suite of tools allows us to understand the potential of your products and design them with the right features and benefits to meet category needs. Performance of your products is key to whether someone will buy again, again and again, so getting them right is key to long term success.

Products come and go all the time; seasonal specialities and limited editions, brand new or part of an existing product line – there’s always room for development and evolution with products no matter how long they represent your brand for. Ensure your product delivers the most it can by testing with real consumers.

Whether helping to shape new products of the future, optimise existing products or capture in the moment reactions to product usage, our range of approaches provides the clarity to ensure your product(s) will succeed.


We use human understanding to get to the bottom of people’s true, instinctive reactions to products. Uncovering what drives likeability and desire for some products over others, and shaping product development and innovation.

Blending our sciences to uncover the perfect marinade

We combined Behavioural Science, neuroscience and Sensory analysis to craft a study where respondents could eat each of the options we prepared for them in as natural a way as possible.

A massive thank you for such a clear and compelling debrief … I know a lot of work has gone into this and it came across brilliantly..

Head of insights


Our research and analytics toolkits combine the latest approaches to capture what humans can not easily articulate.


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Fancy a chat? We would love to talk you through exactly how we do it at Walnut.