Our experts are on hand to provide expert guidance, support and help solve your key questions without the need to extensive research programme and spot potential gaps of knowledge.

Drawing on our extensive commercial experiences across sectors, specialist knowledge, and our industry and academic links we provide a holistic picture to apply the depth of neuro-, behavioural science and data science to solve issues and provide re-assurance and guidance.



Fuelling a campaign with the IAB using Strategic Consultancy & Implicit testing

We worked with the IAB to unpick and change perceptions of digital advertising.

Our consultancy blended implicit reaction time testing, semiotics and qual – wrapped in behavioral science – all the way from early stage exploration to test, launch and evaluation


With heaps of rational research into what advertisers think about digital but nothing about how it makes them feel, Walnut was the perfect fit for the IAB’s objective to get under the skin of these perceptions and understanding what stopped marketers loving digital advertising in the way we hypothesised they loved other channels.


As the project got underway the light-bulb moments came thick and fast, as Walnut’s team of semioticians and behavioural & neuro-science experts revealed some of the basic human needs that digital advertising was failing to meet, and shone a light on the language used about digital – often by us – which actually made marketers more uneasy about digital advertising, not love it more.  


Cristina, Nick and the team always strive to be true partners with the IAB, willingly sharing their insights at an all-company meeting as well as presenting to other agency partners and to our members. They showed a genuine holistic interest in our organisation and industry, are eager to understand the broader challenges being faced, and as a result have become long-term, trusted partners that we will no doubt continue to work with for years to come.”

Tom Stevens, Head of Marketing at the IAB


Our research and analytics toolkits combine the latest approaches to capture what humans can not easily articulate.


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Fancy a chat? We would love to talk you through exactly how we do it at Walnut.