Thank you to the team at Walnut Unlimited. You did a great job in such a short space of time. You handled our brief with great creativity, and I really appreciate the support you gave when coming to you with a million ways of cutting the data to help us tell the most compelling story. We have had an amazing response to the campaign, and in the week of the release we undertook 23 radio interviews about the research which reached 3.8 million listeners.

Walnut provided very valuable recommendations which positively impacted our decisions for the design of our Green Cuisine packaging before launch in Central Europe. Their input on pack optimisation before testing also enabled us to drive agility for the launch.

The insights generated from the research combined with Walnut’s behavioural science expertise, allowed us to bring the grocery industry together to better understand human behaviour and equip us with the knowledge and actionable solutions to shift people towards more healthy sustainable diets.

Walnut’s approach, particularly in applying genuinely usable behavioural science techniques, has unearthed a whole new way to reposition our business to customers. Our customers are engaging much more as a result and our colleagues are even more proud of the brand they work for. A fantastic partner!

Seeing the results of Walnut’s Behavioural Science audit has been incredibly helpful to see what we are doing right, but more importantly how we can continue to improve. This area of communication is critical right now to reassure all our guests in our 25 Designer Outlets and the audit allows us to really focus on a number of specific improvements. It’s given us things to think about such as layout and flow, humour and different styles of communication that will be even more effective. Our aim is for constant improvement, and we will be applying these clear and structured learnings into future communications.

Drax made a commitment to our customers to adhere to our industry’s code of practice - REC. Walnut Unlimited and their commitment to quality and standards are the perfect fit for us to undertake customer feedback. The operations team at Walnut has been providing high quality data and timely deliveries; we feel we are in safe hands. The team keeps us fully updated, is proactive, and understands our requirements. We really value their input as operational market research experts.

Another great piece of work from the team at Walnut, against immense time pressure but delivered to their usual high standard.