Understanding the intangible: identifying brand assets
Our client knew that to unlock distinctness in their category a new approach was needed. Using a combination of semiotics and implicit reaction time testing we were able to identify powerful assets to use for future brand communications that only implicit testing could uncover.
We found working with Walnut very engaging. From the start they were closely involved in understanding our needs and optimising their approach. The outputs form the research were easy to understand and the depth of analysis was impressive.
Head of Customer Insight
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