What makes a winning claim for Twinings Green Tea?
Using our ClaimOPTIMISER approach we blended our reaction time testing with explicit questioning to understand which claims were truly resonating with consumers – both motivating and believable at a sub-conscious level for the brand.
The research was brought up whilst we were away at our marketing festival this week and these follow ups were really helpful to guide the conversation and make a strong recommendation for the claim to take forward. Another brilliant piece of claims work, very clear.
Josie Moxham, Insight Manager, Twinings
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