Beyond sofas, into beds – Applying behavioural science to optimise the shopper experience in dfs stores

Case Studies

16th November 2023

Walnut Unlimited

Beyond sofas, into beds – Applying behavioural science to optimise the shopper experience in dfs stores

The insights supported not only the property store refit programme  but also our Retail colleagues in store – putting examples of Behavioural science in the Visual Merchandising guide for store colleagues as well as feeding into the Walk The Store checklist for Regional Managers.

Caroline Herring I Senior Insights Manager

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