Launching a plant-based food range across Europe with Nomad
10th November 2023
Launching a plant-based food range across Europe.
With the need for agility we started with a day of consultancy from one of our packaging experts, drawing upon learnings from food packaging and NPD launches to feed the creative design process.
Emerging routes were then tested using our PACKMASTER approach, identifying one which could stand out on shelf, communicate with emotional conviction and drive trial. Taking further learnings on-board, the new range has begun appearing on shelf in 2020.
Walnut provided very valuable recommendations which positively impacted our decisions for the design of our Green Cuisine packaging before launch in Central Europe. Their input on pack optimisation before testing also enabled us to drive agility for the launch.
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