Pack and Design testing.

Our most used tool, helping brands identify a winning design prior to launch. Available online or face-to-face for a detailed shelf validation, for NPD or an existing brand refresh, a simple 2D label design to measuring ease of using a new pack structure. Used in 40+ markets around the world and with normative data to contextualise and benchmark your success. Now available to test packaging in an e-commerce setting.

Our light-touch tool available in 10+ markets around the world gives you a mix of shelf based metrics and a pack deepdive. Suitable for testing NPD innovations and brand redesigns, the report comes with normative data and interpretation from our packaging experts. Results are available in 1 week and from as little as £3,500.

This is no beauty parade but creative qual workshops to explore and optimise your different design concepts. From learning how the design caught their eye, to the impressions it creates about the brand, we turn learnings from your concepts into actionable recommendations for your design agency.

A suite of tools to understand whether your pack is beginning to tire. It aims to give you not only the reason to change, but also guidance on what needs to change, and so shapes your design brief, fuelling creativity.

We blend semiotics to identify your greatest assets, implicit testing to measure their emotional impact, and qual to explore what each asset means for the brand.

An environment where shoppers, consumers, designers and clients come together to inspire each other and develop great packaging. Using behavioural thinking we make the research as real to life and engaging as possible.

See what they see, not relying on them saying what they saw. We use eyetracking early on in-store to see how people really shop a fixture and in later stages to see if your new design continues to ‘pop’ on-shelf and how they navigate the design when the pack is held in their hand.

We use implicit testing to reveal the emotional conviction behind their attitudes. Does your pack convey key brand equities with credibility or are they just replaying what they read on pack?

We can’t say it much better than this… “Walnut’s experience helped our passionate team of senior stakeholders buy into both the need for consumer insight, and the ultimate findings. We are delighted that with their clear guidance our new packaging has contributed to a positive impact on sales.”