Omnibus Surveys | Walnut The Human Understanding Agency

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Want to tap gauge the nation’s opinion quickly and cost effectively? – instant insight, a point of view, a quick measure of the state of the nation. Twice a week we speak to 2,000 British people about… whatever you’d like! Answering questions for as little as £300. No entry fee. No minimum number of questions. No fuss. The Walnut can help give you a quick result.

Use our omni for...

Brand PR

Industry Knowledge

Brands Making Headlines

Check Government Policies

Charities and Public Opinion

Campaign Tracking

How we do it.

Questionnaire and survey design

Need help asking the right questions? Not a problem, Walnut researchers are on-hand to draw on their experience and support you. Want people to see a picture or watch a video? We can do that.

Quality data – every time

Walnut was awarded the UK research industry’s Best Breakthrough Business for 2018, and Best Data Solution 2018 so you can be assured your sample is high quality and your quick results are robust.

Visualise your data stats

If you need your data visualised in any way, our team can make this happen for an additional cost. Infographics, charts or even moving videos are all possibilities depending on what you need.

Voxpops from respondents

When words and opinions on a page are not enough, our panel can be asked to provide video messages that bring the statistics to life. Hone in on certain markets, regions and demographics to hear what they have to say in moving detail.

Understand more

Interested in understanding a specific audience? Whether it is 16+, UK, a specific region, demographic or target audience, or B2B decision-makers, we can help you speak to them. All of our omnibus results come with a full range of demographics included as standard, for free.

Beyond GB: international surveys

Need to understand beyond just the UK? Not a problem. Our online omnibus can cover all the major international markets around the world.

Implicit measurement for deeper understanding

Want more? We can add in an implicit emotional measurement technique for when people struggle to articulate how they really feel about an issue or a brand, and more importantly draw upon our experience to help you understand what their responses means.

Behavioural questionnaire design

At Walnut, we acknowledge that traditional survey design has its limits. Human recall and post rationalisation means that survey results don’t always reflect real human behaviour as much we’d like. We integrate behavioural design into our questionnaires to help bridge the gap between intent/recall and actual behaviour.

Understanding the nation.

We’ve been tracking the view of the nation since early 2018 on key issues which impact on how we feel about our daily lives. Since the Covid-19 pandemic our study has been used to understand and explore how our feelings towards the situation can impact on our behaviour.

Find out more

Omnibus survey