27th January 2023
Kerryn Lloyd
We’ve all been in insight debriefs where there is a ‘moment of magic’ or an ‘Aha moment’ – when a specific insight engages and energises the room and enables clarity for decision making. I remember with crystal clarity the moment at a workshop ten years ago when one...
At Walnut, we see developing new packaging for a brand to be akin to embarking on a long haul journey with multiple pitstops.
One year on from the Financial Conduct Authority’s rules on Consumer Duty went into effect. What have we learnt from helping our clients deliver on fulfilling Consumer Duty?
Activation of a limited-edition pack celebrating 200 years of one of our nation's favourite chocolate bars. In 2024 Cadbury Dairy Milk celebrates its 200th birthday. But how could packaging be used to support a broader comms campaign? Two limited-edition design...
Understanding the Nation: Election story Part 2 For the last couple of years, Walnut Unlimited has been tracking six segments of the population based on their economic situation. Economic situation has a clear, significant impact on the day-to-day life of an...
Understanding the Nation: Election story Part 1 With the hype of a general election, and particularly this poll, much is written about voting intentions. But how are people actually feeling about the vote on 4th July? For most people it came out of the blue, in the...
How can consumer insight accelerate your brand in the world of fashion & beauty At Walnut, we know how fast-paced the world of fashion is. With new micro trends continually bubbling up on social media, and subcultures ever evolving, it can be hard for brands to...
Putting Human Understanding at the Heart of B2B Decision-Making Many B2B businesses either neglect primary research or don’t do enough of it. There are persistent misconceptions that researching business decision-makers is difficult, prohibitively expensive, or...
We are creatures of habit. Thinking is hard work, and our brain is seeking an easy life! Changes that force us to adapt the way we usually go about things are not just disruptive, they increase the mental effort required for even simple tasks and cause no end of...
Global Accessibility Awareness Day: Making the digital world a more inclusive place In an ever-growing digital world, it’s important now more than ever for people with different accessibility needs to be able to access information digitally. And with more than 1...
Exploring attitudes towards debt policies supporting people who are struggling with debt burden in Britian – March 2024
It drew me in… Christmas advertising is not only about storytelling, it is about the story of us as humans
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