Understanding the Nation: Election story Part 1
Understanding the Nation: Election story Part 1 With the hype of a general election, and particularly this poll, much is written about voting intentions. But how are people actually feeling about the vote on 4th July? For most people it came out of the blue, in the...
How can consumer insight accelerate your brand in the world of fashion & beauty
How can consumer insight accelerate your brand in the world of fashion & beauty At Walnut, we know how fast-paced the world of fashion is. With new micro trends continually bubbling up on social media, and subcultures ever evolving, it can be hard for brands to...
Is There a Creative Spark Missing from Your B2B Research?
Putting Human Understanding at the Heart of B2B Decision-Making Many B2B businesses either neglect primary research or don’t do enough of it. There are persistent misconceptions that researching business decision-makers is difficult, prohibitively expensive, or...
What did the Windows 11 update just reveal about human behaviour?
We are creatures of habit. Thinking is hard work, and our brain is seeking an easy life! Changes that force us to adapt the way we usually go about things are not just disruptive, they increase the mental effort required for even simple tasks and cause no end of...
