BrainyBar 2026: Navigating the loyalty trap
The tension at the heart of loyalty Two thirds of loyalty programmes fail to deliver value. That’s the stat that Accenture Song’s Managing Director, Sohel Aziz, used to open this year’s edition of BrainyBar. Setting up an evening full of insight and rigorous...
IWD 2026
To mark International Women’s Day, we sat down with Laura Ablett, Executive Director at Walnut, part of Accenture Song, to talk about the importance of recognising women in the workplace, the role of women in research, and what this day represents for Walnut as a...
Black History Month 2025
October is Black History Month in the UK – a time to acknowledge and celebrate the vital contributions of Black people to British society. This year’s theme is ‘Standing Firm in Power and Pride’, pointing more specifically to the contributions made by Black people in...
Still seen, still heard
At Walnut Unlimited, we believe that human understanding doesn’t stop at 65. Yet in the world of consumer research, older adults, especially those aged 70 and above, are too often overlooked. This is particularly true when it comes to sensitive or stigmatised topics,...