Brainy Bar: Uncovering the Science of Storytelling
What’s in a story? So much has been thought, written, and talked about when it comes to storytelling in the academic and business worlds. It is a science as much as it is an art, and it is certainly something that brands need to master in order to foster emotional...
Can Soup be as Comforting as a Hug?
We partnered with Heinz and Wonderland comms to find out if Heinz Cream of Tomato soup is as comforting as a Hug…with a little help from celebrity Sam Thompson. WE CRAVE COMFORT When we feel stressed, have a bad day or things are not quite going to plan people reach...
Femvertising
Over the last couple of decades, we’ve seen a rise in femvertising – a form of marketing that promotes women, their talents, and their empowerment. Iconic campaigns like Dove’s ‘Real Beauty’, Nike’s ‘Believe in More’, and Always’s ‘Like a Girl’ have put women at...
Understanding Public Reactions to the Energy Price Cap Hike
The government announced the increase of the energy price cap on 25th of February to take place on the 1st of April 2025. This unexpected price rise may be causing uncertainty for many, but different groups of the population will be experiencing this in their own...