BrainyBar 2026: Navigating the loyalty trap
The tension at the heart of loyalty Two thirds of loyalty programmes fail to deliver value. That’s the stat that Accenture Song’s Managing Director, Sohel Aziz, used to open this year’s edition of BrainyBar. Setting up an evening full of insight and rigorous...
Brainy Bar: Sharing the Secrets of Storytelling
LET ME TELL YOU A STORY When it comes to shaping our beliefs, connecting to fellow human beings, and even understanding the world around us, storytelling is front and centre. In fact, the sheer reach and power of storytelling is (ironically) hard to translate into...
Brainy Bar: Uncovering the Science of Storytelling
What’s in a story? So much has been thought, written, and talked about when it comes to storytelling in the academic and business worlds. It is a science as much as it is an art, and it is certainly something that brands need to master in order to foster emotional...
Nature vs Nurture: Not That Simple
Home 2025 The Archive The Science of Emotion The Science of Attention Nature vs Nurture: Not That Simple Speak at Brainy Bar Contact Us Nature vs Nurture: Not That Simple In 2022, we turned the lens of neuroscience onto the age-old debate about gender differences. Led...