Walnut Part of Accenture Song, Author at Walnut Unlimited

Brainy Bar: Our client panel unpicks loyalty

by Walnut Part of Accenture Song | Jun 12, 2026 | Brainy Bar, Thoughts, Conferences & Events

The loyal end of the stick This year’s BrainyBar debated a topic that every brand should have top of their agenda, the science of loyalty. We kicked off with presentations from our host Dr Cristina de Balanzo and Head of Behavioural Science at Walnut, part of...

BrainyBar 2026: Navigating the loyalty trap

by Walnut Part of Accenture Song | Jun 3, 2026 | Brainy Bar, Thoughts, Conferences & Events

The tension at the heart of loyalty Two thirds of loyalty programmes fail to deliver value. That’s the stat that Accenture Song’s Managing Director, Sohel Aziz, used to open this year’s edition of BrainyBar. Setting up an evening full of insight and rigorous...

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