Shopper & Retail

Understand your shoppers better to unlock growth opportunities for your business

SHOPPER EXPERTISE

Driving cut-through with shoppers in an increasingly complex and omnichannel environment is challenging. Identifying key shopper insights and touchpoints is crucial to ensure you are optimising your shopper engagement and getting the best return on your investment.

Our shopper research toolkit, which is grounded in behavioural science, ensures we are able to support you with uncovering subconscious decision-making to focus on driving a positive change in shopper behaviour. This includes bringing in new shoppers into your category or channels, getting shoppers to shop your brand repertoire more frequently, driving trade-up or getting shoppers to add more items to their basket.

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OUR SHOPPER SOLUTIONS

Getting closer to the moments that matter within our shopper suite of approaches:

Shopper and category segmentation

Identifying the needs, motivations, occasions and category missions to identify key drivers to grow overall growth in your category.

Shopper and customer journey mapping

Shoppers who connect with your brand across a range of different touchpoints often spend more. Identifying key touchpoints can support with capturing this additional spend.

Purchase hierarchy – what drives decisions

We capture the decision drivers that influence choices using our implicit techniques or capturing real-world behaviour across the purchase journey.

Optimise in-store or e-com activation

To maximise your investment in shopper marketing, we leverage our behavioural and neuro techniques to measure engagement and conversion with shoppers

Store of the future

Testing future store or activation concepts using techniques such as VR to simulate shopper engagement and how behaviour could change in the future.

OUR SHOPPER TOOLS AND TECHNIQUES

Path to purchase behavioural tracking, ethnographic and diary studies
In-store intercepts, accompanied shops or web-surfs
Advanced analytics to segment, or optimise your product range and pricing
Applied neuroscience including in-store and eComm eye-tracking, mobile GSR or facial coding to capture in the moment reactions
Shelf-display visualisation, virtual reality or mocked up environments to test in-situ

Do you have a shopper challenge?

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Beyond sofas, into beds: applying behavioural science to optimise the shopper experience in dfs stores

How we used eye-tracking, in-store observation and interviews to leverage a behavioural science centered strategy for shaping the instore experience for bedding.

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View Our Thoughts

More case studies

The insights supported not only the property store refit programme but also our Retail colleagues in store – putting examples of Behavioural science in the Visual Merchandising guide for store colleagues as well as feeding into the Walk The Store checklist for Regional Managers.

Caroline Herring, Senior Insights Manager