The Retail Media Revolution : How Shoppers React in a World of Endless Messages
3rd September 2024
Vanessa Henry
The Retail Media Revolution: How Shoppers React in a World of Endless Messages
Retail media is skyrocketing, with predictions that it may soon eclipse even linear TV ad spend. While the concept isn’t new, the rise of formal Retail Media Networks (RMNs) has transformed the landscape. Retailers gain new revenue streams, brands can target shoppers more effectively, but what about the shoppers themselves? How are they navigating this constant stream of media and marketing along the path to purchase?
Join us online, for this panel discussion, where you’ll hear from our leading experts in shopper behaviour, neuroscience, and behavioural science as they delve into exclusive research insights and explore the science behind how shoppers make decisions when faced with more messaging than ever.
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21 NOVEMBER 2024 |
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13:00 – 14:00 GMT |
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ONLINE |
This insightful conversation will uncover surprising findings, offer practical behavioural nudges, all told through the lens of real-life retail media examples. Prepare to learn how to make retail media work smarter for your brand without overwhelming your consumers.
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MEET YOUR HOST
Vanessa Henry
Research Director & Shopper & Retail Expert
Vanessa Henry is a prominent thought leader in shopper insights, with a passion for transforming consumer understanding into powerful commercial strategies. As Research Director at Walnut, Vanessa has helped some of the world’s leading brands and retailers unlock deeper shopper engagement and drive measurable growth. Her extensive experience spans a variety of sectors, where she has consistently delivered actionable insights that reshape the way businesses connect with their shoppers. With a sharp focus on behaviour-led innovation, Vanessa’s expertise lies in translating complex shopper behaviours into strategic opportunities that fuel success in today’s competitive retail environment.
MEET YOUR PANELLISTS
THALITA PARIZOTTO
Associate Director & Shopper expert
Thalita is an accomplished global expert in shopper and consumer insights, delivering transformative results for FMCG and retail companies across the UK, Europe, America, and Asia. Her deep understanding of consumer behaviour has empowered leading brands to drive growth and optimise their strategies in highly competitive markets. Recently, Thalita has focused on exciting projects that help branded manufacturers maximise the effectiveness of point-of-sale (POS) tactics, ensuring they capture shopper attention and convert at critical moments.
Nick Saxby
Associate Director & Neuroscience expert
An expert in applied neuroscience, Nick’s background in psychology has led to a natural curiosity in human behaviour. Nick has worked with some of the world’s biggest brands, using cutting-edge neuroscience to deliver practical, actionable insights that make a real impact. His talent lies in blending traditional psychology with innovative neuroscience to uncover the true motivations behind consumer decisions, helping clients stay ahead of the curve.
Martha Doyle
Senior Research Executive & Behavioural Science Specialist
Martha Doyle is an accomplished behavioural science specialist, known for her ability to transform complex insights into powerful strategies that drive brand success. With a strong foundation in advanced research methodologies, Martha has a talent for uncovering the underlying motivations and behaviours of consumers, enabling her clients to forge deeper connections with their audiences. Passionate about exploring the nuances of human behaviour, Martha is committed to pushing the boundaries of traditional research, consistently delivering actionable insights that elevate client performance.
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