Behavioural Science
As humans we are unpredictable and irrational. This means that when making decisions your customers or employees may not be thinking as you would expect. At Walnut our research is evolving to reflect this. Is yours?
Our behavioural science consultancy gives in-depth understanding behind why consumers behave the way they do, say what they say and feel the way they do. Which in turn also allows us to provide you with actionable recommendations on how to optimise your strategies in order to nudge desired behaviours and create the most impact amongst your target audiences.
How we can help you leverage the power of behavioural science?
Our extensive suite of tools and solutions is tailored to address any type of internal or external challenges, helping our clients gain real commercial advantage. Operating across diverse sectors, we offer flexible options, from light-touch daily consultancy rates to comprehensive support (and everything in between!).
A/B tests, experiments and trials
No matter your strategy, we can design approaches to best test and refine your potential interventions.
Consultancy & Support
Providing longer term support to apply the thinking and solution creation over time.
Nudge testing and message optimisation
Identify the optimum mix of nudges, interventions or messaging that will have the greatest impact on long term behaviour change
Touch point audits
Our experts apply a behavioural lens to any touch point to identify friction points and explore any potential cognitive biases at play with your brand or your competitors.
Stakeholder workshops
As part of Human Understanding Academy we run training and stakeholder workshops to embed the science and how to apply it or run specific workshops around key problems
Elevated insights
We apply a behavioural science lens to how we ask questions to improve accuracy. Using our framework we provide a deeper understanding of key issues and provide better recommendations on how to drive change
HOW WE APPLY THE SCIENCE
We created a go-to framework based on behavioural science studies, bringing together key thinking from behavioural economics, psychology and the wider social sciences. Our Shortcuts framework isn’t a standalone tool but something that we integrate into all our projects – be that qual, quant or neuro. Whenever we are exploring a human decision, from brief, to research design and analysis, we revisit our framework to take our insights further.
Interested in how to apply the science? Give us a shout for a introductory session
Optimising Global Travel Retail with applied Behavioural Science.
Working closely with Pernod Ricard to embed the application of behavioural science principles across the Global Travel Retail strategy.
Walnut’s approach, particularly in applying genuinely usable behavioural science techniques, has unearthed a whole new way to reposition our business to customers. Our customers are engaging much more as a result and our colleagues are even more proud of the brand they work for. A fantastic partner!
Neil Costello, UK Marketing Director, Lowell Financial Limited
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