27th January 2023
Kerryn Lloyd
Understanding people around the world to create new global packaging. We know that around the world, different colours and images have different meaning and impact. Therefore, Cadbury tasked us to find out how they could move Cadbury Dairy Milk’s brand personality...
Building a lasting base of information to optimise a beverage portfolio and drive growth. When we make choices about what to buy, the context and timing of the decision is key – particularly for categories that are bought relatively infrequently. Humans aren’t very...
The real-time truth of an F1 Fan’s digital race experience Formula 1, like many broadcasters of live TV experiences, are challenged with how to make their product as exciting and engaging as possible for the fans who now have so much choice of what to watch and...
Exploring how self-talk affects weight and body image. Slimming World wanted to explore language and how it is used when we talk about ourselves, particularly the language surrounding body image and fitness. Walnut Unlimited worked with nutritional experts and...
Launching a plant-based food range across Europe. With sustainability high on the agenda and an increasing trend towards flexitarian lifestyles, the meat free market is seeing significant growth. With the launch of a meat-free range planned across Europe there was a...
Product testing healthy cereal options. With a childhood obesity epidemic, and the aim of providing a healthier start to kids’ days, Jordans wanted to develop a low sugar, healthy cereal that children will eat and parents are happy and confident to serve. We...
Identifying winning concepts for O2 Developing concepts that truly resonate with people is hard enough, let alone in the saturated UK mobile network market. In partnership with O2, we tore up the rule book on traditional concept testing, integrating emotional measures...
Nudging emotional decision making with Lowell. Reaching, let alone engaging with, hard-to-reach audiences in research has its challenges. Studies also show that people find it difficult to rationalise and verbalise their decision making process and feelings,...
Applying behavioural science to thoroughly analyse human behaviour in this unprecedented context, and offer insightful strategic recommendations backed by science.In the wake of Covid-19, there has been widespread social distancing guidance issued, and normal...
Optimising TV ads with emotional measurement. Working in strategic partnership with Lidl and TBWA we used neuroscience to optimise their advertising campaigns. Getting to the heart of the emotional reaction is key to successful advertising, by going beyond just what...
Exploring attitudes towards debt policies supporting people who are struggling with debt burden in Britian – March 2024
It drew me in… Christmas advertising is not only about storytelling, it is about the story of us as humans
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