27th January 2023
Kerryn Lloyd
Increasing diversity in rugby Increasing diversity in rugby As part of the Rugby Football Union’s (RFU) commitment to increasing diversity in the sport, the RFU commissioned Walnut to research experiences and attitudes towards equality, diversity and inclusion...
Relaunching liquid electricals air fresheners in the EU. With a desire for the packaging to cue a more authentic fragrance experience, new graphics were developed to incorporate bold imagery in a more natural setting. In parallel as the push for sustainability...
Understanding the B2B telco customer experience in less researched markets. Orange commissioned us for a B2B CX tracker, with the key challenge of moving the study online including using third party sampling solutions in less researched B2B markets such as Belgium,...
Understanding the intangible: identifying brand assets. We know that the brand in the brain is a complex network of associations, built on emotion and memory and among these none are more important than the assets of the brand. From colours, shapes, sounds and words,...
Blending our sciences to advise on the perfect marinade We combined Behavioural Science, neuroscience and Sensory analysis to craft a study where respondents could eat each of the options we prepared for them in as natural a way as possible. Behavioural Science put...
What makes a winning claim for Twinings Green Tea? Using our ClaimOPTIMISER approach we blended our reaction time testing with explicit questioning to understand which claims were truly resonating with consumers – both motivating and believable at a sub-conscious...
Beyond sofas, into beds - Applying behavioural science to optimise the shopper experience in dfs stores dfs wanted to showcase their beds offer in an engaging way in store to raise awareness, impress and encourage shoppers to buy. They developed a feature space to...
Nudging the nation towards healthy and sustainable diets with IGD. We worked together with IGD and delegates from across the entire food chain, from manufacturers to retailers, in order to understand consumer eating habits and nudge the nation to choose more...
Blending neuroscience and behavioural psychology for the National Trust. Why do places mean so much to people? The National Trust has always believed that natural and historic places have a powerful effect on all of us, but they wanted to understand why places mean so...
Optimising Global Travel Retail with applied Behavioural Science. Walnut have worked closely with Pernod Ricard to embed the application of behavioural science principles across the Global Travel Retail strategy. Our consultancy covered four key pillars of the...
Exploring attitudes towards debt policies supporting people who are struggling with debt burden in Britian – March 2024
It drew me in… Christmas advertising is not only about storytelling, it is about the story of us as humans
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