Science In Action : Behavioural Strategies for FMCG Success
26th February 2025
Walnut Unlimited
Science in action:
Behavioural strategies for FMCG success
Want to keep up to date with how the world of FMCG is applying behavioural science to create real impact?
Join us at 10:30am on Wednesday 19th March for a live interactive masterclass, from the comfort of your own chair.
We’re fortunate to work with some of the world’s leading FMCG brands and retailers, and this means our finger is always on the pulse of the changing industry, and the pressures you, our clients, are facing.
Whether we are exploring the changing make-up of the high street and eating occasions, the latest trends on sustainability, health & wellness, stores of the future, and of course the cost of living – we use science, expertise and experience to join the dots between how consumers really feel, and how you can strengthen your positioning to stay relevant. Spanning category exploration, opportunity identification, concept, product, pack & comms development and beyond – we have bags of experience in getting the answers to your questions to help deliver commercial growth.
Led by one of our leading consumer behavioural scientists, Jenifer Eketone, this masterclass will provide actionable insights on how you can apply behavioural insights to your commercial challenges.
Each year 30,000 new consumer products are launched – 95% of them fail. We are here to help you apply human understanding to produce and launch winning products.
We will be sharing our key learnings via these hot topics:
Innovation
We will share the 4 key behavioural barriers standing in the way of new product adoption and commercial examples of how to avoid them
Activation Strategy
All presented in an interactive online workshop using real life case studies and activities to ensure you leave inspired to get using the techniques straight away
This is an exclusive Teams masterclass offered to a small selection of clients. Spaces are limited to 20 insight and marketing leaders. Whether you’re new to behavioural science, or have been applying it for a while, you’ll leave with actionable examples of how to use it within research and marketing to improve FMCG strategy and impact.
Register now to secure your space and receive invite details. Don’t miss the chance to hear from our behavioural experts and learn all about our most recent work within the FMCG sector.
MEET THE HOST
Jenifer Eketone
Behavioural Science Director
Jen has a varied project history working on projects from ostomy bags to ice lollies! As well as being a qualitative specialist she moonlights as our Walnut Behavioural Science expert; leading the way on how to integrate principles from behavioural economics in all of our work. She loves to really immerse herself in a consumer’s world to truly understand what lies behind the 35,000 choices we all make everyday.
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