27th January 2023
Kerryn Lloyd
With International Women’s Day approaching, we sat down with our Managing Director, Jane Rudling, to chat about what fair representation means to her and how it shapes the culture here at Walnut Unlimited. In this candid conversation, Jane shares her insights on the...
Science in action: Behavioural strategies for FMCG successWant to keep up to date with how the world of FMCG is applying behavioural science to create real impact? Join us at 10:30am on Wednesday 19th March for a live interactive masterclass, from the comfort of your...
At Walnut Unlimited, we’re all about understanding what makes people tick. A recent study by Oxford Brookes University, in collaboration with our team, sheds light on the changing priorities of Generation Z in the workplace. Born between 1997 and 2012, this generation...
In honour of National Apprenticeship Week, we’re excited to shine a spotlight on Phoebe-Jo Balfe, one of our amazing degree apprentices here at Walnut! Like many people, Phoebe was faced with the big decision of whether to jump into university or try something...
We partnered with Heinz and Wonderland comms to find out if Heinz Cream of Tomato soup is as comforting as a Hug…with a little help from celebrity Sam Thompson.WE CRAVE COMFORTWhen we feel stressed, have a bad day or things are not quite going to plan people reach out...
Retail media has been a passion of mine for quite a while. In particular exploring shoppers’ perspectives and the impact on their behaviour. So much of the current conversation leaves out one of the most important stakeholders in the retail media debate – shoppers!...
The Retail Media Revolution: How Shoppers React in a World of Endless MessagesRetail media is booming, and it’s got the entire industry talking. As spending in this space soars—poised to even overtake linear TV in the near future—retailers and brands alike are seizing...
This past weekend marked the birthday of Mary Seacole, a black trailblazer whose resilience and compassion for others remind us of the power of empathy. Mary cared for the sick and wounded in several countries including Britain, Crimea and the Caribbean, fighting...
Over the last couple of weeks here at Walnut we’ve been talking a lot about how human empathy - enhanced by science - is a route to delivering ‘aha’-type insights to clients.In my post last week, I spoke about how empathising with people enables us to connect with the...
Walnut have been tuning into the mood of the nation since Labour’s landslide victory in the UK general election this summer. With the autumn budget dropping tomorrow, how does the public feel about Keir Starmer’s party? What are the nation’s key priorities and concerns as we move into the winter months?
Exploring attitudes towards debt policies supporting people who are struggling with debt burden in Britian – March 2024
It drew me in… Christmas advertising is not only about storytelling, it is about the story of us as humans
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