Understanding the Nation
29th October 2024
Amy Rayland
Understanding the Nation: September 2024
On the 30th of October, Rachel Reeves will be announcing the long-anticipated Labour budget since first coming into power in July this year. In the four months that have passed since Labour won the general election, and Keir Starmer became our new Prime Minister, they have been at the centre of continuous cycles of negative news.
Whilst in June the prospect of ‘change’ prior to the election elicited positivity and hope amongst the general public, September saw a dip in trust towards both the Labour Government and Sir Keir Starmer.
Distrust has been driven by a disconnection between what the public expected and their reality – they were expecting ‘change’ that, despite the short timeframe, they feel hasn’t been delivered.
I was open to giving them a chance to prove themselves. They had long enough to make a plan… but really it is clear they don’t really know what they’re doing. Female, 66
But there’s more on the public’s mind: as we move into the winter months, we face the realities that come with this – with concern about the price of gas/electricity rising; particularly for older members of the population who have been hit recently with the news of winter fuel payment cuts for pensioners.
And whilst nobody is yet feeling any tangible financial impacts – the impending budget, and talk about spending cuts and tax rises, alongside these concerns about rising energy prices – has had an impact on how the public are feeling; particularly those aged 55+ who are feeling the hardest hit.
But what does this all of this mean for you, your brand, and your customers? Our latest report, which combines quantitative data with qualitative insight, wider sector knowledge, and social media monitoring, harnesses the power of behavioural science to help you understand how to best support your customers through these uncertain political times.
To access the full report please email wal_utn@walnutunlimited.com.
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