UNLIMITED including Walnut are acquired by Accenture Song

Thoughts

10th April 2024

Walnut Unlimited

Back to insights

2 minutes read time

Facebook Twitter LinkedIn Instagram

We are thrilled to announce that UNLIMITED has been acquired by Accenture. This acquisition marks a significant milestone in our journey, aligning us with Accenture Song, the world’s largest tech-powered creative group. After a period of sustained success which has seen us defy wider industry trends, we have attracted the attention of arguably the most innovative marketing group in our space.

Getting to know the Accenture Song team it has become clear we not only share the same vision for the future of marketing but have a shared passion for our people too. Our acquisition brings new capabilities into Accenture Song that they do not currently have. An exciting opportunity to realise our longer-term ambitions for the agency, and access a wealth of resources, insight, technology and the global network access that comes with the world’s largest tech-powered creative group.

With our deep expertise in human understanding and our breadth of capabilities across comms, digital, marketing, insight and analytics, this acquisition enhances Accenture Song’s, and our own, capabilities in driving marketing transformation and growth for our clients. 

Importantly, we will be operating business as usual. There won’t be any changes to our brilliant agencies, client teams, ways of working or places of work. Just now all part of the Accenture Song family.

Click here for further details in our press release/to read what Campaign had to say

Written by Walnut Unlimited Email Walnut Unlimited

More Insights

The Retail Media Revolution

The Retail Media Revolution

Empathy in Action

Wow Factor

Understanding the Nation

The Empathy Advantage

Developing Best-In-Class Packaging Grounded In Consumer Insight

One Year On From Consumer Duty

Activation of a limited-edition pack celebrating 200 years for Cadbury

Brainy Bar: The art and science of emotion in brand marketing

Understanding the Nation: Election story Part 2

Understanding the Nation: Election story Part 1

How can consumer insight accelerate your brand in the world of fashion & beauty

Is There a Creative Spark Missing from Your B2B Research?

What did the Windows 11 update just reveal about human behaviour?

Global Accessibility Awareness Day: Making the digital world a more inclusive place

Exploring attitudes towards debt policies supporting people who are struggling with debt burden in Britian – March 2024

Applying behavioural science for Lowell to foster a better customer experience

It drew me in… Christmas advertising is not only about storytelling, it is about the story of us as humans

How Fashion Brands Turn Christmas Windows into Sensory Wonderlands

DEI and recruiting respondents in Market Research at Walnut

What Unlocking the Power of Attention Can Bring to Advertisers

Fuelling a campaign with the IAB using Strategic Consultancy & Implicit testing

This Girl Can: Nudging women and girls to get physically active.

A pack design to bring to life characterful ales.

Increasing diversity in rugby

Relaunching liquid electricals air fresheners in the EU.

Understanding the B2B telco customer experience in less researched markets.

Understanding the intangible: identifying brand assets.

Blending our sciences to advise on the perfect marinade

What makes a winning claim for Twinings Green Tea?

Beyond sofas, into beds – Applying behavioural science to optimise the shopper experience in dfs stores

Nudging the nation towards healthy and sustainable diets with IGD

Blending neuroscience and behavioural psychology for the National Trust

Optimising Global Travel Retail with applied Behavioural Science

Understanding people around the world to create new global packaging.

Building a lasting base of information to optimise a beverage portfolio and drive growth.

The real-time truth of a Formula 1 fan’s digital race experience.

Understanding the behavioural psychology of self-esteem for Slimming World.

Launching a plant-based food range across Europe with Nomad

Supporting the development of a healthy kids cereal for Jordans.

Tearing up the rule book on concept testing with O2.

Encouraging emotional decision making with Lowell

Reframing the shopping experience during Covid-19 with McArthurGlen.

Lidl & TBWA: optimising ads with emotional measurement.

Collecting customer feedback for Drax.

Research into the experience of gay men in 2023

Celebrating Neurodiversity at Walnut

Exploring Pride Month’s Impact: Celebrating Diversity, Striving for Equality

A behavioural science approach to combatting sexual harassment

A partridge in a pairing tree: Christmas Food Pairings

Humans vs Machines: The Science Behind Taste & Smell

Walnut UNLIMITED’s Take on Women’s Equality Day 2022

Six steps to sustainability: a positive approach for brands.

Building brand equity through Christmas ads: spotlighting retailers.

How human understanding can help develop more effective packaging.

Qualitative research with children and young people.

The future of the UK convenience store market

The importance of the store environment.

Emotions matter in memory processing.

UNLIMITED including Walnut are acquired by Accenture Song

More Insights

NEWSLETTER