PACK TESTING
Your visual identity, product design and packaging is a constant communicator for your brand, informing people about what you are and how you’re different. At the point of decision making for which products to select, the packaging provides the link to your brand in the brain, and the emotional connections associated with the category and consumption.
Getting your packaging structure and graphic design right is vital.
PIONEERING PACK TESTING
With over 25 years’ experience in the field, and backed up by a global pack norms database, our packaging design experts provide the valuable insight and guidance based on experience of what works and what doesn’t .
Interested in finding out more – chat to one of our pack design experts
Identifying a pack design to bring to life a range of characterful ales.
Using PACKOPTIMISER to qualitatively refine and PACKMASTER to validate, supported with eye-tracking and implicit tools to understand unconscious reactions, our human insights identified a route that delivered against the design brief with real potential to strengthen the brand and deliver improved purchase intent.
Walnut’s experience helped our passionate team of senior stakeholders buy into both the need for consumer insight, and the ultimate findings. They gave us confidence that our direction would be guided not only by what mattered to the consumer, but would also meet our strategic needs. We are delighted that with their clear guidance our new packaging has contributed to a positive impact on sales.
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