Environmental, social, and governance (ESG)

Shifting the dial on social issues

Strengthen your business with insight led ESG

The need for effective Environmental Social Governance (ESG) (or CSR as it’s sometimes called) – has never been greater. Integrating environmental, economic, ethical and social concerns within the business strategy is essential to an organisation’s long-term sustainability and success. Societal good and ‘doing the right thing’ matters more than ever to consumers, whilst new regulatory changes and corporate governance requirements concentrate the minds of business leaders and shareholders.

Get ESG right and the benefits will flow in terms of brand enhancement, sustainability, employee engagement and a high performing team, as well as optimising marketing opportunities to under-served consumers.

Get it wrong and the consequences of reputational fall-out need little explanation.

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APPLYING HUMAN UNDERSTANDING TO ESG

Get CSR right and the benefits will flow in terms of brand enhancement, sustainability, employee engagement and a high performing team, as well as optimising marketing opportunities to under-served consumers. Get it wrong and the consequences of reputational fall-out need little explanation.

Exploratory research

Using our human understanding frameworks to identify what influences current behaviours and choices, and the extent people are open to change their behaviours

Brand purpose and ESG

Finding the right ESG initiative for your brand by testing which are expected and have potential for your brand

Comms and Nudge Optimisation

We bring in our suite of comms and message testing techniques to help optimise different activation for impact

Expert led ESG research

We have an exceptional team of in-house social research experts whose experience partnering organisations across the public, voluntary and charitable sectors helps support commercial clients to get ESGright internally and with their customers. Our social researchers are adept at applying behavioural insights, nudging behaviours and making a positive social impact, whether with customers, employees, stakeholders or local communities.

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Increasing diversity in rugby

As part of the Rugby Football Union’s (RFU) commitment to increasing diversity in the sport, the RFU commissioned Walnut to research experiences and attitudes towards equality, diversity and inclusion (ED&I) amongst its staff and players in elite rugby.

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