Agile Solutions
Our range of agile tools are designed to provide quick and timely access when answers are needed. These draw on our specialist expertise in each area and utilise the power of the sciences to get answers.
Our agile tools are drawn from our wider approaches and experience in that area, ensuring our expert thinking is baked in – ensuring we still go beyond what people claim they will do, and always interpreted by an expert from Walnut.
OUR AGILE TOOLKIT
Agile comms evaluation
adNOW – our agile comms testing tool for quick, cost-effective yet comprehensive ad evaluation powered by implicit reaction time testing
Agile Pack Testing
A light-touch shelf testing tool giving you shelf-based metrics and a pack deep dive with results in one week.
Agile Claims Testing
Using ClaimsOPTIMISER – our proprietary neuroscience based technique establishes whether people are truly motivated by your claims.
Agile Concept Screening
Our proprietary TrueLiking© neuroscience technique establishes whether people would truly buy your concept, not just whether they claim they would.
Agile Pricing
Powered by behavioural science – a quick and cost-effective way to reflect how people react to pricing in the real world
Agile Sensory
A rapid, cost-effective version of our full Sensory Profiling tool with using expert and trained panelists.
Agile approaches with human understanding at the heart
Agility has its own benefits. As the pace of marketing innovation becomes ever faster, so insight needs to match that pace. Our agile suite provides that speed and so enables the business to test, refine and retest without holding back the innovation pipeline and enabling iterative learning.
Want to understand more around the science behind our approaches? Interested in testing out how our solutions might work?
Using AGILE PACK to help relaunch liquid electricals air fresheners in the EU
Using our Agile PACKMASTER tool, in one week our expertise guided a new Air Wick pack design. to cue a more authentic fragrance experience, new graphics were developed to incorporate bold imagery in a more natural setting.
Our cooperation with Walnut always brings actionable consumer insight into Air Wick pack design strategy. We put key innovation into hands of trusted experts, that I have confidence in the quality of recommendations and solid data output.
Anna Kepka Oliveira, Global I&A Director, Air Wick
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