THE POWER OF NEUROSCIENCE
Modern neuroscience gives us a deeper insight into what makes humans tick – showing that emotion is not just important, but fundamental to our decision making.
As a pioneer in consumer neuroscience, we apply a range of neuroscience tools to capture what humans can’t easily articulate, revealing what really is able to capture our attention and shape our emotions, memories and decisions.
Applied Neuroscience techniques
Full range of qualitative and quant methodologies that can be adapted
Consultancy & Support
Providing longer term support to apply the thinking and solution creation over time.
Stakeholder workshops
As part of Human Understanding Academy we run training and stakeholder workshops to embed the science and how to apply it or run specific workshops around key problems
Analysis of comms
Analysis of bespoke comms testing research. Analysis of customer data for campaign reporting, test & learn, and driving ROI
Physiological measurement
Using a mix of eye tracking, facial coding and GSR (Galvanic Skin Response) technology to capture what the human brain is absorbing
Electroencephalography (EEG)
Moment by moment direct brain measurement of long term emotional relevance, best in class comms measurement.
The Unconscious Reactions in the Brain
We use advanced techniques such as EEG, and fMRI to get real time human reactions to stimulus. Unlocking what humans simply can’t articulate through traditional research alone.
HOW WE APPLY THE SCIENCE
From dedicated neuroscience studies for thought leadership and best in class comms testing, to blending neuroscience with other approaches to ensure we capture the all important unconscious emotional dimension to your question.
As pioneers in consumer neuroscience, we have both the expertise and no how to correctly apply and integrate these methods, but won’t bamboozle you with science but rather translate these to actionable insights.
Unsure how the power of neuroscience can help? Get in touch with our experts who can showcase the power of the science
Using neuroscience to get to the heart of the places that make us
Our award winning study used fMRI to look deep inside the brain to understand why places are so important to people – putting neuroscience at the very heart of the brand story.
The National Trust know that we all have emotional connections to special places. But they wanted to understand why places mean so much. Using neuroscience blended with Qual and Behavioural Science we got to the very heart of this connection.
It’s been a pleasure working with Walnut this year. Not only are they experts in neuroscience and behavioural research, but their passion and dedication for human understanding continually shines through. For every project, Walnut take time to understand our strategic goals and deliver results that help us pinpoint what we’re doing right and, most importantly, where we can improve. They are an incredibly proactive and amiable team, always going the extra mile to answer our questions and add value.
Kirstin Lloyd, Customer Brand Engagement Manager, LV= General Insurance
NEWSLETTER
Sign up for the latest treats straight to your inbox
