Human Understanding By unlocking human understanding, you will make better, human centred decisions, bring people closer to your brand and bring about the behavioural change you intend.
drives growth for your brand
UNDERSTANDING
Products and Innovation
UNDERSTANDING
Branding and comms
UNDERSTANDING
Attitudes behaviours and experiences
Understanding Decision Making
We explore and capture what drives behaviours
Shaping
Strategy
We inform and develop strategy to optimise your brand touchpoints
Driving Behaviour Change
Using the sciences to drive conversion and long-term behaviour change
Behavioural Science
Applying BeSci expertise into research design, explaining decision making and driving behaviour change
Consumer Neuroscience Research
We bring our industry leading approaches and expertise to understand the power of the subconscious and emotion in decision making
Analytics
Advanced data modelling and statistics to reveal hidden patterns in data, profile audiences and better predict future outcomes
Gen AI
Powered by our Human Understanding Lab, we’ve developed LUCA, our suite of Gen AI insight tools, designed to enhance (not replace) our team of human understanding experts.
Qualitative Research
Exploring the emotional context which informs how people think, behave and react to your proposition.
Custom Qual and Quant Research
Access to our specialist experts to provide guidance, support, training and strategic recommendations
CASE STUDY
Nudging the nation towards healthy and sustainable diets with IGD.
Blending qual, quant, neuro and behavioural science to improve diets with IGD.
