INDUSTRY-LEADING HUMAN INSIGHTS
Our Human Understanding Lab helps brands build strategies around human beings that deliver better business outcomes. And we do it better than any other agency we are aware of. Our experts in neuro, behavioural and data science combine cutting-edge technology and tools to deliver human-centric insights and analytics , with greater emotional depth and faster speed of delivery. We work with with marketing, communications and digital teams to solve challenges, define strategy and drive performance across increasingly complex customer journeys – in short we help brand succeed in a fragments, low-attention digital landscape by optimising the human experiance. The Human Understanding Lab team is integrated across our connecting capabilities, inputting insights, and science into client briefs to drive effectiveness and conversion right across the the marketing mix.
Dr. Simon Collister, Director, Human Understanding Lab
Simon is an accomplished research and strategy consultant solving complex challenges through insight and creativity for some of the world’s biggest brands, including multi-national corporations, international NGOs and governments. As Director of the Human Understanding Lab, Simon leads a 120-strong community of neuro, behavioural and data scientists, technologists and strategic planners, helping our clients to apply human understanding to drive conversion across the customer journey.
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