Product Development is a cyclical process of trial & error, success & failure, frustration & reward. Our suite of tools allows us to understand the potential of your products and design them with the right features and benefits to meet category needs. Performance of your products is key to whether someone will buy again, again and again, so getting them right is key to long term success.
Products come and go all the time; seasonal specialities and limited editions, brand new or part of an existing product line – there’s always room for development and evolution with products no matter how long they represent your brand for. Ensure your product delivers the most it can by testing with real consumers.
Whether helping to shape new products of the future, optimise existing products or capture in the moment reactions to product usage, our range of approaches provides the clarity to ensure your product(s) will succeed.
Using the right methodology to accurately answer your objectives
Our experience will guide you whether to test your products in-home or in a central location venue, whether to recruit people on the day or in advance. How much of your product can they test, how long should they be given? We can also provide ethical and logistical guidance for studies in the UK and all round the world.
Want to find out more about our product testing and NPD solutions?
Blending our sciences to uncover the perfect marinade
We combined Behavioural Science, neuroscience and Sensory analysis to craft a study where respondents could eat each of the options we prepared for them in as natural a way as possible.
A massive thank you for such a clear and compelling debrief … I know a lot of work has gone into this and it came across brilliantly..
Head of insights
NEWSLETTER
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