The human understanding agency.

WALNUT

We are more than a market research agency.
We are Walnut:The human understanding agency.

Understanding Decision Making

We explore and capture what drives behaviours

Shaping
Strategy

We inform and develop strategy to optimise your brand touchpoints

Driving Behaviour Change

Using the sciences to drive conversion and long-term behaviour change

Our Expertise

Blending the best of market research expertise with cutting edge science to truly understand human decision making

Brainy Bar 2025

BRAINY BAR: 9th July 2025

Brainy Bar is back and this year we are celebrating it’s 10th Anniversary!

Join us for this free event where we will explore the fascinating intersection between neuroscience, storytelling, and marketing – unpicking how stories can engage, influence, and inspire audiences.

Dive into the latest insights from consumer neuroscience and behavioural science.

Tickets are free, but limited – Register your interest now!

The Regents Street Cinema, London

CASE STUDY

Nudging the nation towards healthy and sustainable diets with IGD.
Blending qual, quant, neuro and behavioural science to improve diets with IGD.

OUR CLIENTS

TRUSTED BY CLIENTS AROUND THE WORLD

From the tactical to the strategic, we are trusted by brands and organisations across the world to deliver our unique blend of insight.

Solutions

Our research and analytics toolkits combine the latest approaches to capture what humans cannot easily articulate.

Fancy a chat? We would love to talk you through exactly how we do it at Walnut.