Understanding The Nation

Tracking the mood of the nation and the cost of living crisis

Our moods, mental and physical states makes a big difference to what we think about brands and out actions. We’ve been tracking the nation since 2018 on a number of key issues to determine what we think and feel impacts on our behaviours.

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Robust trended data on how the nation is feeling about their own lives

This includes their perceptions of life in general, physical and mental health, current financial situation, work prospects, personal and family life and contribution to society.

A wider view on how the nation is feeling about the country in general on a wide range of issues

This includes the economic well-being of the UK, general mood of the UK, certainty around the UK’s future, the country’s safety and security, approach to immigration, health and wellbeing and the country’s approach to mental health.

Tracking our Cost of Living segments

In 2022 we added our Cost of Living segmentation into the tracker. Our 6 segments profile how the impact of the current financial situation is impacting on their spend, behaviours and wider health of the nation.

Our segmentation can be easily added to existing surveys to add a richer understanding of the financial impact amongst your target audiences

Interested in reading one of our reports? Or would you like to add your own questions to our tracker?

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