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What makes a winning claim for Twinings Green Tea?
Using our ClaimOPTIMISER approach we blended our reaction time testing with explicit questioning to understand which claims were truly resonating with consumers – both motivating and believable at a sub-conscious level for the brand.
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The research was brought up whilst we were away at our marketing festival this week and these follow ups were really helpful to guide the conversation and make a strong recommendation for the claim to take forward. Another brilliant piece of claims work, very clear.
Josie Moxham, Insight Manager, Twinings
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