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Relaunching liquid electricals air fresheners in the EU.

Case Studies

16th November 2023

Walnut Unlimited

Relaunching liquid electricals air fresheners in the EU.

With a desire for the packaging to cue a more authentic fragrance experience, new graphics were developed to incorporate bold imagery in a more natural setting.

In parallel as the push for sustainability continues, a new structure was being developed that would see 100% of the plastic removed from the pack.

The Air Wick team turned to Walnut to seek reassurance that the planned changes would resonate with people and perform strongly at shelf.

Using our Agile PACKMASTER tool one week later the team were learning that their new route was significantly stronger at landing key messages, dialling up modernity and naturalness, plus capturing the interest of aircare buyers across the category

Our cooperation with Walnut always brings actionable consumer insight into Air Wick pack design strategy. We put key innovation into hands of trusted experts, that I have confidence in the quality of recommendations and solid data output.

Anna Kepka Oliveira  I  Global I&A Director Air Wick

Written by Walnut Unlimited Email Walnut Unlimited

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Exploring attitudes towards debt policies supporting people who are struggling with debt burden in Britian – March 2024

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Building a lasting base of information to optimise a beverage portfolio and drive growth.

The real-time truth of a Formula 1 fan’s digital race experience.

Understanding the behavioural psychology of self-esteem for Slimming World.

Launching a plant-based food range across Europe with Nomad

Supporting the development of a healthy kids cereal for Jordans.

Tearing up the rule book on concept testing with O2.

Encouraging emotional decision making with Lowell

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Lidl & TBWA: optimising ads with emotional measurement.

Collecting customer feedback for Drax.

Research into the experience of gay men in 2023

Celebrating Neurodiversity at Walnut

Exploring Pride Month’s Impact: Celebrating Diversity, Striving for Equality

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Six steps to sustainability: a positive approach for brands.

Building brand equity through Christmas ads: spotlighting retailers.

How human understanding can help develop more effective packaging.

Qualitative research with children and young people.

The future of the UK convenience store market

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Emotions matter in memory processing.

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