Market research expertise powered by neuroscience, behavioural science, data analytics and AI

Our consumer research methods and expertise

Blending the best of market research expertise with cutting edge science to truly understand human decision making.

Market research powered by the science of human understanding

We help brands and organisations understand consumers through qualitative and quantitative research, behavioural science, consumer neuroscience, advanced data analytics and AI capabilities.

From tactical to strategic work, we see your research as part of the bigger picture for your business – uncovering insights that are actionable and drive behavioural change.

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Behavioural Science

Behavioural Science

Understanding the irrationality of human decision making to better predict and change behaviour. Enhancing not just actionability and impact of research but enhancing all elements of your work.

How we apply Behavioural Science

The Power of Neuroscience

The Power of Neuroscience

Walnut are pioneers in consumer neuroscience. We bring our industry leading approaches and expertise to understand the power of the subconcious and emotion in decision making.

How we apply The Power of Neuroscience

Analytics

Analytics

Through statistical and analytical expertise we reveal the hidden patterns in data, making the complex world of data understandable and actionable.

How we apply Analytics

Custom Research

Custom Research

Full service in-house qualitative and quantitative expertise and cross sector capability

How we apply Custom Research

Sector Expertise

Our market research experts work across consumer, public-sector and B2B markets, including FMCG, retail, healthcare, financial services, technology, media, travel and sport.

From fast turn around tactical to long term strategic insight, our blended approaches and expertise will bring actionable insights for your business.

FMCG

Retail & Shopper

Healthcare & Pharma

Travel & Tourism

Financial Services

Media & Broadcast

Social Research (Government & Charities)

Technology

Automotive & mobility

Advertising & PR

B2B

Sports

Our human centered approach

Behind every business problem there is a human problem. Which is why we believe that understanding people is at the heart of everything.

Human understanding allows us to crack what makes people tick. To get to this we blend our scientific expertise for deeper human understanding.

The result? Human centered insights and advice grounded in the science of human understanding.

Want to know more about human understanding?

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Solutions

From fast turnaround tactical to long term strategic insight, our blended approaches and expertise will bring actionable insights for your business.

Agile Research Toolkit

Survey Solutions

Omnibus

Understanding The Nation

Comms Testing

Shopper & Retail

Walnut Social Research

Packaging Research

Product Testing, NPD & Sensory Research

Brand performance and measurement

B2B

Consultancy and Training

Environmental, social, and governance (ESG)

Claims

Thank you to the team at Walnut Unlimited. You did a great job in such a short space of time. You handled our brief with great creativity, and I really appreciate the support you gave when coming to you with a million ways of cutting the data to help us tell the most compelling story. We have had an amazing response to the campaign, and in the week of the release we undertook 23 radio interviews about the research which reached 3.8 million listeners.

LYSETTE MAZUR, SENIOR PR OFFICER, SLIMMING WORLD

Walnut provided very valuable recommendations which positively impacted our decisions for the design of our Green Cuisine packaging before launch in Central Europe. Their input on pack optimisation before testing also enabled us to drive agility for the launch.

CARINE GUILLOU, INSIGHTS MANAGER, NOMAD FOODS

The insights generated from the research combined with Walnut’s behavioural science expertise, allowed us to bring the grocery industry together to better understand human behaviour and equip us with the knowledge and actionable solutions to shift people towards more healthy sustainable diets.

HANNAH PEARSE, HEAD OF NUTRITION AND SCIENTIFIC AFFAIRS, IGD

Walnut’s approach, particularly in applying genuinely usable behavioural science techniques, has unearthed a whole new way to reposition our business to customers. Our customers are engaging much more as a result and our colleagues are even more proud of the brand they work for. A fantastic partner!

NEIL COSTELLO, UK MARKETING DIRECTOR, LOWELL FINANCIAL LTD

Seeing the results of Walnut’s Behavioural Science audit has been incredibly helpful to see what we are doing right, but more importantly how we can continue to improve. This area of communication is critical right now to reassure all our guests in our 25 Designer Outlets and the audit allows us to really focus on a number of specific improvements. It’s given us things to think about such as layout and flow, humour and different styles of communication that will be even more effective. Our aim is for constant improvement, and we will be applying these clear and structured learnings into future communications.

MATT BURKE, HEAD OF INSIGHT, MCARTHURGLEN GROUP

Drax made a commitment to our customers to adhere to our industry’s code of practice - REC. Walnut Unlimited and their commitment to quality and standards are the perfect fit for us to undertake customer feedback. The operations team at Walnut has been providing high quality data and timely deliveries; we feel we are in safe hands. The team keeps us fully updated, is proactive, and understands our requirements. We really value their input as operational market research experts.

TIM JOHNSON, HEAD OF INDIRECT PROCUREMENT, DRAX POWER LIMITED

Another great piece of work from the team at Walnut, against immense time pressure but delivered to their usual high standard.

ALEX PETERS, GLOBAL I&A LEAD VANISH, RECKITT BENCKISER