by cwdevelopment | Aug 23, 2023
CREATING CLAIMS THAT CONNECT Cracking winning claims There are lots of ways to articulate the same message or make a “claim”, tiny changes can as easily make a claim as break it. The fact is, our brain cannot rationally weigh up the pros and cons of every claim we...
by cwdevelopment | Aug 18, 2023
Shifting the dial on social issues Strengthen your business with insight led ESG The need for effective Environmental Social Governance (ESG) (or CSR as it’s sometimes called) – has never been greater. Integrating environmental, economic, ethical and social...
by cwdevelopment | Aug 18, 2023
Expert guidance from industry specialists...
by cwdevelopment | Aug 18, 2023
B2B Research B2B the Walnut way B2B research is harder to do than consumer, because decision-makers are tougher to reach. Once you get to the key people the challenge is effective engagement. Then we must also consider the dynamics of C-suite vs. influencers to define...
by cwdevelopment | Aug 18, 2023
BRAND PERFORMANCE & MEASUREMENT The brand in the brain is complex, while we may think our brand has a distinct image in the brain – this is not the case! In the brain, your brand triggers a complex network of associations and memories coupled with emotional...
