by cwdevelopment | Aug 23, 2023
CREATING CLAIMS THAT CONNECT Cracking winning claims There are lots of ways to articulate the same message or make a “claim”, tiny changes can as easily make a claim as break it. The fact is, our brain cannot rationally weigh up the pros and cons of every claim we...
by cwdevelopment | Aug 18, 2023
Shifting the dial on social issues Strengthen your business with insight led ESG The need for effective Environmental Social Governance (ESG) (or CSR as it’s sometimes called) – has never been greater. Integrating environmental, economic, ethical and social...
by cwdevelopment | Aug 18, 2023
Expert guidance from industry specialists Consultancy Our experts are on hand to provide expert guidance, support and help solve your key questions without the need to extensive research programme and spot potential gaps of knowledge. Drawing on our extensive...
by cwdevelopment | Aug 18, 2023
B2B Research B2B the Walnut way B2B research is harder to do than consumer, because decision-makers are tougher to reach. Once you get to the key people the challenge is effective engagement. Then we must also consider the dynamics of C-suite vs. influencers to define...
by cwdevelopment | Aug 18, 2023
BRAND PERFORMANCE & MEASUREMENT The brand in the brain is complex, while we may think our brand has a distinct image in the brain – this is not the case! In the brain, your brand triggers a complex network of associations and memories coupled with emotional...
