Understanding the Nation: Election story Part 2
Understanding the Nation: Election story Part 2 For the last couple of years, Walnut Unlimited has been tracking six segments of the population based on their economic situation. Economic situation has a clear, significant impact on the day-to-day life of an...
Understanding the Nation: Election story Part 1
Understanding the Nation: Election story Part 1 With the hype of a general election, and particularly this poll, much is written about voting intentions. But how are people actually feeling about the vote on 4th July? For most people it came out of the blue, in the...
How can consumer insight accelerate your brand in the world of fashion & beauty
How can consumer insight accelerate your brand in the world of fashion & beauty At Walnut, we know how fast-paced the world of fashion is. With new micro trends continually bubbling up on social media, and subcultures ever evolving, it can be hard for brands to...
Is There a Creative Spark Missing from Your B2B Research?
Putting Human Understanding at the Heart of B2B Decision-Making Many B2B businesses either neglect primary research or don’t do enough of it. There are persistent misconceptions that researching business decision-makers is difficult, prohibitively expensive, or...