Blending neuroscience and behavioural psychology for the National Trust
Blending neuroscience and behavioural psychology for the National Trust. Why do places mean so much to people? The National Trust has always believed that natural and historic places have a powerful effect on all of us, but they wanted to understand why places mean so...
Understanding people around the world to create new global packaging.
Understanding people around the world to create new global packaging. We know that around the world, different colours and images have different meaning and impact. Therefore, Cadbury tasked us to find out how they could move Cadbury Dairy Milk’s brand personality...
Building a lasting base of information to optimise a beverage portfolio and drive growth.
Building a lasting base of information to optimise a beverage portfolio and drive growth. When we make choices about what to buy, the context and timing of the decision is key – particularly for categories that are bought relatively infrequently. Humans aren’t very...
The real-time truth of a Formula 1 fan’s digital race experience.
The real-time truth of an F1 Fan’s digital race experience Formula 1, like many broadcasters of live TV experiences, are challenged with how to make their product as exciting and engaging as possible for the fans who now have so much choice of what to watch and...
