Understanding the intangible: identifying brand assets.
Understanding the intangible: identifying brand assets. We know that the brand in the brain is a complex network of associations, built on emotion and memory and among these none are more important than the assets of the brand. From colours, shapes, sounds and words,...
Blending our sciences to advise on the perfect marinade
Blending our sciences to advise on the perfect marinade We combined Behavioural Science, neuroscience and Sensory analysis to craft a study where respondents could eat each of the options we prepared for them in as natural a way as possible. Behavioural Science put...
What makes a winning claim for Twinings Green Tea?
What makes a winning claim for Twinings Green Tea? Using our ClaimOPTIMISER approach we blended our reaction time testing with explicit questioning to understand which claims were truly resonating with consumers – both motivating and believable at a sub-conscious...
Beyond sofas, into beds – Applying behavioural science to optimise the shopper experience in dfs stores
Beyond sofas, into beds – Applying behavioural science to optimise the shopper experience in dfs stores dfs wanted to showcase their beds offer in an engaging way in store to raise awareness, impress and encourage shoppers to buy. They developed a feature space...
