Launching a plant-based food range across Europe with Nomad
Launching a plant-based food range across Europe. With sustainability high on the agenda and an increasing trend towards flexitarian lifestyles, the meat free market is seeing significant growth. With the launch of a meat-free range planned across Europe there was a...
Supporting the development of a healthy kids cereal for Jordans.
Product testing healthy cereal options. With a childhood obesity epidemic, and the aim of providing a healthier start to kids’ days, Jordans wanted to develop a low sugar, healthy cereal that children will eat and parents are happy and confident to serve. We...
Tearing up the rule book on concept testing with O2.
Identifying winning concepts for O2 Developing concepts that truly resonate with people is hard enough, let alone in the saturated UK mobile network market. In partnership with O2, we tore up the rule book on traditional concept testing, integrating emotional measures...